Digitale Design

EpiCeram is an older product which had recently been acquired by another company. This new company needed to create a completely new brand identity. We noticed that the old brand was very confusing and dated and did not communicate the key benefits of a product that was very effective in treating atopic dermatitis. We decided to make the story simple, both visually and strategically, in order for sales representatives to present the unique selling proposition to physicians and for physicians to quickly understand the benefits of EpiCeram. Our brand design also focused on the three key ingredients of EpiCeram which made it unique in the marketplace.

• Brand Development
• Marketing Campaign
• Digital Strategy and Design